The Vino 100 Concept

Vino 100 is one of those rare concepts that people hear about and immediately understand. Quite simply, they "get" it. It makes sense. And once they visit the store and see first-hand how it all works, they love it!

We offer our customers a comfortable, affordable and fun way to buy wines. We even guarantee our wines and stand behind each bottle we sell, which gives us credibility with our customers. We created a store design that ensures that the wine is the star. Each wine is showcased on its own pedestal accompanied by our unique Vino 100 Wine Barometer™, a graphic, easy-to-understand wine rating and information system. We capture this information in our Wine Palate Computer System, and use it to tailor our marketing efforts to further strengthen our relationship with our customers.